His Eight-Year-Old Did What Four Quit Attempts Couldn’t — So Her Dad Built Something For Every Parent Still Hiding It
How a 39-year-old carpenter built the device that’s helped 22,500+ parents put it down — after his own daughter stopped asking him to
Tom Ashford, 39, carpenter from Leeds. The device he built has helped 22,500+ UK men break free.
“She didn’t shout. She didn’t cry. She just walked past me, took it out of my jacket, and put it in the bin. Eight years old.”— Tom Ashford, Founder of HÜM
Tom Ashford is not who you’d expect to find behind one of the UK’s fastest-growing health products. He’s not a scientist, a pharmacist, or a startup founder. He’s a carpenter from Leeds who has spent twenty years building things with his hands — and nearly destroyed those hands the morning he understood that something had to change.
This is the story of how a father’s guilt became a device that 22,500 men have used to break free.
“I Started at 15 Because My Mates Did. By 30 I Was Vaping More Than I Ever Smoked.”
A building site in the North of England. Where it all started.
Tom grew up in Leeds. Left school at 16, went straight into an apprenticeship on a building site. “That’s where it started,” he says. “Everyone smoked on their break. I didn’t think anything of it.”
By 22, he was on 20 cigarettes a day. By 28, he’d tried to stop four times — patches, nicotine gum, cold turkey, willpower alone. Nothing held longer than three weeks.
When vapes arrived, Tom saw them as the answer. Within a year, he was vaping continuously — more nicotine in a morning than he used to smoke in an entire day.
“The Day My Daughter Stopped Asking”
The moment that changed everything.
For months, Tom’s daughter Ellie — eight years old — asked him to stop. Every few days, the same conversation. Tom would promise. Then he’d crack.
“Then one day she stopped asking. She walked past me, reached into my jacket, took the vape out — and put it straight in the bin. Didn’t say a word. Just walked away.”
Tom stood there. He didn’t go after it.
“I Thought Switching Back to Patches Would Fix It. It Didn’t.”
Every failed attempt. Another set of patches. The same result.
After the bin moment, Tom went to the pharmacy. Bought nicotine patches. “This time for real.” He lasted three days.
A stressful morning on site — and Tom was in the corner shop by lunchtime. “I didn’t even decide to buy it. I was just standing there with a new vape in my hand. The patches were still on my arm.”
That night, staring at the ceiling, Tom understood: the patches had never solved the problem. The real thing was still there, waiting.
“The Morning I Nearly Cut My Own Hand Open”
Two weeks after the patches failed, Tom was on site. Distracted — restless, unable to concentrate, craving something he couldn’t name clearly.
“Twenty years on tools. Never come close to hurting myself. And the first time I nearly did, it wasn’t tiredness. It was withdrawal I didn’t even recognise as withdrawal.”
“A Deeper Loop Than Anyone Told Me About”
Tom spent three weeks reading everything he could find on addiction and habit formation. The picture that emerged was clear:
“I Built the Thing That Finally Gave My Hands Something Else to Do”
Tom is a carpenter. He went into his garage. Five months of prototypes, evenings after Ellie went to bed.
His wife Sarah tested the first working version. She stopped vaping in three weeks. Two colleagues from the site — free within a month.
“Ellie was the first to see the finished prototype. She asked if she could keep it in her bedroom. ‘To make sure you use it,’ she said.”
How HÜM Works — And Why Nothing Else Could
HÜM is not a vape. No nicotine. No vapour. No battery. You draw through it like a vape — but inside: natural botanical essential oils. The loop fires. HÜM gives it somewhere clean to go.
- 87% of vaping addiction is the habit — HÜM targets the 87% every other method ignores
- Clinical aromatherapy — mint and citrus proven to calm the brain’s craving signals
- 89% feel urges fade within 30 days — not by fighting, but by redirecting
- Zero nicotine · Zero diacetyl · Zero heavy metals. Lab-tested every batch.
Why Everything Else Falls Short
| Patches | Cold Turkey | HÜM | |
|---|---|---|---|
| Treats habit loop | ✗ | ✗ | ✓ |
| Zero nicotine | ✗ | ✓ | ✓ |
| Hands & mouth | ✗ | ✗ | ✓ |
| No side effects | ✗ | ✓ | ✓ |
| 30-day guarantee | ✗ | — | ✓ |
or 3 × £16.63 interest-free with Klarna
HÜM Feel Starter Pack
Everything Tom built — ready to ship in 3 days
- ✅HÜM Stick — dark walnut wood, matte black mouthpiece, battery-free
- ✅Focus Core — Mint + Maple Pepper + Lemon · 72h each
- ✅Relax Core — White Cranberry + Vanilla + Mango
- ✅Sweet Relief Core — Strawberry + Blueberry + Mango
- ✅Cleaning Kit + 30-Day Habit Tracker
- ✅Zero nicotine · Zero vapour · Lab-tested
Less than £0.50 a day
or 3 × £16.63 interest-free with Klarna
22,500 Men Later
What happened after Tom started sharing what he’d built
“My son used to ask why I smelled like a sweet shop. He’s stopped asking. That’s the only review I need to leave.”
“Nearly did something stupid on a job because I couldn’t think straight. HÜM sorted it in three weeks.”
“Three failed attempts before this. My daughter still checks my pockets sometimes. Nothing to find anymore.”
Free UK delivery · Ships in 3 days · 30-day guarantee
Use HÜM every day for 30 days. If you’re not satisfied by Day 30, email hello@feelhum.com before Day 37. Full refund — no questions. Less than 1% of customers ever claim it.
Ask Us Anything
Two Choices
You can keep doing what you’re doing. Keep it in your jacket pocket. Keep your kids knowing it’s there.
Or you can do what Tom did. Understand that the problem was never willpower.
Tom Ashford, 39 · Carpenter · Leeds · Founder of HÜM
22,500 men didn’t wait until they felt ready. They started — and became ready along the way.
GET HÜM — 40% OFF →or 3 × £16.63 interest-free with Klarna
⚡ DEMAND: HIGH · 📦 FREE UK DELIVERY · SHIPS IN 3 DAYS
THIS IS AN ADVERTISEMENT AND NOT AN ACTUAL NEWS ARTICLE OR BLOG POST. The story depicted is based on real customer experiences and is a composite narrative. Results shown are illustrative. Individual results will vary. HÜM is not a medical device. © 2026 HÜM.