Before you buy one of those wooden "quit vaping" sticks, read this
Six things we'd want to know if we were you. Including the ones that might put you off.
You've probably seen them by now. Little wooden sticks, no vapour, "flavoured air". Some on Instagram for around £90. Ours for £49.99.
If you're over 40, you've also been sold enough rubbish in your life to be suspicious. Fair enough. So here's everything we'd want to know before handing over fifty quid — the good bits and the bits our competitors leave out.
1. It is not a vape. Don't buy it expecting one.
There's no cloud. No throat hit. No buzz. You breathe in cool, lightly flavoured air through a stick of wood and metal, and when you breathe out, nothing comes out.
If what you love about vaping is the cloud, this isn't for you, and we'd rather you didn't buy it.
What it does do is give your hand and mouth the thing they've been doing a hundred times a day for years, without the nicotine and without the vapour.
"It isn't the exact same as a vape "kick" but the minty flavours definitely helped me most at the start"
Verified HÜM review, Trustpilot, GB
"I was surprised that it didn't create any vapors when exhaling, which I'm honestly thankful for considering that seeing vapors might get me back on normal vapes."
Customer review of a flavoured-air stick
2. The first week, the flavour will feel weak.
This is the number one complaint about every product like ours, and we're not going to pretend otherwise.
Years of vaping dull your taste. When you switch to plain flavoured air, it can taste of almost nothing for the first few days. For most people it comes back. Mint and spearmint are the easiest to start on.
"it has been amazing how quickly the flavour feels stronger and stronger as the effects of the vape use on my throat wore off."
Verified HÜM review, Trustpilot, GB
"A month on, I can now taste all flavours much clearer. If it keeps going like this, I'm worried they will be too strong. My taste buds are returning."
Verified HÜM review, Trustpilot, GB
If you want a draw that feels tighter, twist the ring at the top. That's what it's for.
3. It does nothing for the nicotine. That's your patches' job.
HÜM contains no nicotine. If you're on a strong vape, you may get cravings for the nicotine itself in the first days. A lot of our customers use patches or gum for that, and HÜM for the hand.
"For me, Hüm has come alongside more well known approaches to stopping vaping - listening to Allen Carr and patches to assist withdrawal have been important - but it is the first time I've honestly believed I can do this long term."
Verified HÜM review, Trustpilot, GB
"I'm a 20 a day smoker, and within 1 day I went down to 2. I still needed 2 smokes a day to keep my nicotine cravings at bay, but the physical movement and keeping my hands busy is perfectly kept at bay with HUM."
Verified HÜM review, Trustpilot, GB
Anyone who tells you a wooden stick will "cure" your nicotine habit on its own is having you on.
4. What it really costs
The Starter Pack is £49.99 (normally £82.99): one stick and 3 flavour inserts.
Inserts run out. Each one lasts around 72 hours of normal use. Refills are £6.99 each on subscription or £9.99 without. Most people use it a lot in the first fortnight, then less and less.
"Hum is really great. I used it for around 2 weeks and now only reach for it very occasionally."
Verified HÜM review, Trustpilot, GB
Now compare that with what you spend on vapes. Do it honestly: open your banking app and search "vape".
"But I was on £200 worth a tobacco alone just me before this. So it seems a worthy investment."
Verified HÜM review, Trustpilot, GB
5. The guarantee — what it actually means
Use HÜM every day for 30 days. If you're not satisfied by Day 30, email hello@feelhum.com and get a full refund. No questions. No hassle.
Yes, even if you've opened it and used it. That's the whole point of a trial.
And here's the number we're proudest of: less than 1% of customers ever claim it. Out of more than 22,500.
6. Who it's not for
Save your money if:
- you love the cloud and don't really want to stop;
- you want something that gives you nicotine;
- you're buying it for someone who hasn't asked for it.
It's for you if:
- you quit cigarettes years ago, swapped to a vape "for now", and now you're on it more than you ever smoked;
- you've tried 0mg, patches, gum or cold turkey, and your hand still goes to your pocket;
- you're sick of it owning you.
"My story is one of switching from smoking to vaping and then not being able to stop vaping and my nicotine consumption skyrocketing whenever life gets tricky."
Verified HÜM review, Trustpilot, GB
What people who were sceptical say now
"was sceptical after reading the reviews but am surprised by the results on it a week now and im only using my normal vape twice a day […] the main thing about the hum is you have to want to stop vaping otherwise you will fail"
Verified HÜM review, Trustpilot, Ireland, 4★
"I knew there was something about the physical habit and not the nicotine that kept me hooked. I instantly liked the weight of the Hüm stick in my hand"
Verified HÜM review, Trustpilot, GB, 5★
"I first tested the Hüm on a 6hr drive home from a holiday in Cornwall. Driving is one of my most habitual times to vape. It worked!"
Verified HÜM review, Trustpilot, GB, 5★
"Turns out its could quit all along.... just needed a little help"
Verified HÜM review, Trustpilot, GB, 5★
Individual experiences. Results vary.
Still with us?
Then you already know whether it's for you.
HÜM Starter Pack — £49.99 £82.99 (40% off)
1 stick · 3 flavour inserts · Free UK delivery, ships in 3 days · 30-Day Guarantee · or 3 × £16.63 with Klarna
22,500+ customers · 89% feel the urge fade within 30 days · less than 1% ask for a refund
This is an advertisement by HÜM. HÜM contains no nicotine and is not a medical product; it is not a stop-smoking treatment. Reviews marked "Verified HÜM review" come from HÜM customers on Trustpilot and are reproduced as written. If you have health concerns, speak to your GP.